Robin Jaffray on cross-market strategy

One of our Advisory Board members explains what it takes to manage multi-market strategy

Robin Jaffray has a wealth of experience managing strategy for top global brands, both on agency and client side. After many years with several network agencies including FCB Inferno, Leo Burnett and McCann, Robin took the role of VP Global Brand at Western Union. Throughout this journey, he came across many cross-cultural hurdles and successes, which he shares with us in this podcast. He also discusses his view of the industry and the relationship between agencies and brands.