Mélanie Berger on the power of cognitive science and cross-cultural audits

Mélanie Berger, Account Director at Impact Mémoire, shares her thoughts on how to ensure concepts truly resonate with local audiences

In this episode, Mélanie Berger discusses how a combination of cognitive science and cross-cultural audits can be used to perfect your creative concepts on a global scale. Their bespoke methodology for Cognitive Analyses can be used to assess the power of the message conveyed by your brand or your creative concepts to build a positive memory trace, across all types of media, materials and formats. Paired with Creative Culture’s Cross-Cultural Audits, this approach can be used globally to ensure concepts and materials resonate with your audience, wherever they are in the world.