Virtual roundtable: Insights into the American market

Spotlight on the multifaceted culture of the world’s leading economy

As the USA move into a new electoral race, the country doesn’t cease to surprise. The “nation of 11 nations” navigates through the troubled waters of COVID-19 and reveals the complexity of its ecosystem. Listen to our panel share their experience and knowledge of the marketplace from tech to working from home, the Hispanic market and Middle America.

With thanks to our great panel of experts:

• Allyson Stewart-Allen, Chief Executive at International Marketing Partners and Non Executive Director at the Chartered Institute of Marketing
• Jamie Gordon, Sociologist and anthropologist, Chief Disruption Officer at The Might Shed
• Ana-Gonzalez Barrera, Senior researcher at Pew Research Center and expert on Hispanic and immigrant populations
• Bill Trovinger, Senior Customer Insights Manager, Private Brands at Amazon
• Scott Thurm, Business Editor at WIRED
• Simon Bradley, Director at Simon Bradley Marketing Consultancy

Watch the replay

A video recording of the roundtable is also available if you missed out