Hygiene and culture: Impact on brands

How culture drives behaviour and implementation

The COVID-19 pandemic has had an unprecedented impact on the whole world’s way of living, working, travelling and interacting. While domestic governments have implemented different measures across the board, hygiene has consistently been at the forefront of their messages. In this White Paper, we look at how local culture has driven the various initiatives around hygiene and how brands across different industries responded to the pandemic in a range of local markets. From Italy to Australia, South Korea, Canada, Colombia, Nigeria, South Africa, Sweden and Japan.